Shaun White is a dual sport professional athlete who maintains some of the highest accolades within snowboarding and skateboarding. Despite being born with a congenital heart defect, Shaun started snowboarding at age six and immediately showed an uncanny talent for the sport. By seven — the same age he was discovered by Tony Hawk at a San Diego skate park — Shaun had won a series of competitions and landed a sponsorship with Burton.
Shaun has amassed numerous titles and victories, most notably 3 Winter Olympic gold medals in 2006, 2010 and 2018 where he earned the 100th gold medal. He is the only athlete with two perfect 100 scores. He holds the X Games records for gold medals with 15 and the highest overall medal count with 23 to date. He also has won 11 ESPY awards for Best Male Action Sports Athlete and Best Male US Olympic Athlete.
OLYMPIC GOLD MEDALS
AIR + STYLE
Shaun got sponsored by Burton at 7 and turned pro at 13. He won his first US Open at 16, becoming the youngest rider ever to do so, and won his first Olympics gold medal at 19. He racked up a record-breaking number of contest wins in US Open, Air + Style, X Games, Dew Tour, and ESPY Awards, becoming the most decorated snowboarder in history—all before legal drinking age.
In the decade since, he’s continued to win or medal in practically everything he’s entered across halfpipe, slopestyle, big air, and quarterpipe; built best-selling signature lines for Burton, Oakley, and Target; been the face of a snowboard video game; invented impossibly difficult tricks; scored the only perfect 100 in X Games SuperPipe history.
“WHEN ALL THE OTHER SNOWBOARDERS WOULD HEAD TO THE SOUTHERN HEMISPHERE FOR SUMMER TRAINING, I’D TAKE A BREAK AND DO THE SKATE CIRCUIT.”
While Shaun was being lauded mostly as a snowboard prodigy, he was turning just as many heads in the skate scene. Legendary skateboarder Tony Hawk befriended a 7-year-old Shaun at the famous Encinitas YMCA vert ramp and mentored the up-and-comer, eventually turning him pro for his company, Birdhouse Skateboards, at the age of 17 in 2003.
With multiple clothing lines, signature products, companies, content partnerships, and video games under his belt, Shaun is constantly expanding his personal brand with various new investments under the Shaun White Enterprises umbrella.
“I APPROACH MY LIFE AND BUSINESS VENTURES THE SAME WAY I APPROACH SNOWBOARDING, SKATEBOARDING, AND MUSIC.”
Shaun White became the majority shareholder of the iconic, global Air + Style festival in 2014 with the mission of growing the sport of snowboarding and the culture that surrounds it through physical events and digital content. With multiple stops across the globe, Air + Style is an annual snowboard and music festival that has seen some of the most groundbreaking riding in history, as well as musical performances from Kendrick Lamar, J Cole, Flume, Steve Aoki, Kaskade, Haim, and many more.
“WE’RE BRINGING SOMETHING THAT USUALLY ONLY HAPPENS IN REMOTE AREAS TO THE MASSES, AND IT’S REALLY EXCITING TO WATCH SOMEBODY EXPERIENCE SOMETHING THEY’D NEVER THOUGHT THEY’D GET TO SEE.”
After a decade of designing youth clothing for Target, Shaun launched his mens’ line, WHT Space, through Macy’s.
Shaun wanted to create something more representative of who he had grown up to be, something different. So he did just that.
“THERE ARE SO MANY SITUATIONS WHERE PEOPLE DON’T GET INTRODUCED TO SNOWBOARDING IN THE RIGHT WAY AND THEY NEVER COME BACK TO IT.”
As a massive reinvestment into the sport that made him famous, Shaun White secured a deal in 2016 to own a percentage of legendary Southern California ski resort Mammoth Mountain—including the resorts he grew up riding, Bear Mountain and Snow Summit.