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Shaun White

Shaun White

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“I TAKE A CENTRAL ROLE IN EACH OF MY PARTNERSHIPS, FROM DESIGNING PRODUCTS FOR BURTON AND OAKLEY, TO BECOMING THE MAJORITY SHAREHOLDER OF AIR + STYLE. I’M ACTIVELY INVOLVED!”

Whether he’s designing products, developing campaigns, or repping his sponsors, Shaun takes a central role in each of his partnerships. If you ask him how he splits his time, he’ll tell you he’s 100 percent focused on everything he does… 100 percent of the time. The math doesn’t really add up or allow for much sleep. But it also ensures he puts his whole heart into every single thing he does.